Susan Caplan

Susan Caplan

Founded in 2000, SC Associates, LLC appreciates the long-term relationships sustained with our diverse client base. We are the proud recipient of the PR NEWs Digital PR Award and the Publicity Club of Chicago Silver Trumpet Award. Our experience includes results-oriented efforts in all aspects of business marketing communication.


SC Associates, LLC works with Fortune 100, mid-sized and small companies in the manufacturing, packaged goods and service industries. The success of the business is in our ability to think ‘outside the box’ in accomplishing creative alternatives to marketing and communication goals. Since we work on marketing and communication projects day-in and day-out, the customer value is in time and money. We have a proven track record in our ability to deliver on time and in budget.


Clients include: HUB Insurance, CNA Insurance, University of Chicago Medicine, Abbott International, Allstate Insurance Company, PwC, The National Restaurant Association, Northern Trust Bank and Harris Bank.


Susan Caplan
Susan Caplan is marketing communication strategist. She works with schools, businesses, students and organizations to help them gain a competitive edge in the marketplace. Susan has published the Marketing Yourself to the Real World  book series currently being purchased by companies, schools, organizations and individuals.



Susan has given presentations at numerous venues including: Exelon Corporation, True Value Corporation, Allstate Insurance Company, Kellogg Graduate School of Management, Northwestern University, Northern Illinois University, University of Wisconsin, Illinois Institute of Technology (IIT),  American Marketing Association (AMA), Women in Technology Institute (WITI), Public Relations Society of America (PRSA) and the Midwest Springboard Women Venture Capital Forum.


Susan is currently an Adjunct Instructor at Columbia College Chicago (School of Business and Entrepreneurship) and Spertus Institute of Learning and Leadership. She previously taught at Northwestern University (McCormick School of Engineering), Kellogg School of Management, and Loyola University Chicago.


She is on the Board of Directors for the Illinois Cooperative Education and Internship Association and is active with the International Association of Business Communicators and the Society for Human Resource Management.