About SC Associates, LLC

Founded in 2000, SC Associates, LLC appreciates the long-term relationships sustained with our diverse client base. Our experience includes results-oriented efforts in all aspects of business communication including employee engagement, change management, work/life and diversity initiatives, marketing, sales and training.

Working with Fortune 100 companies, mid-sized and small companies in the manufacturing, packaged goods and service industries, SC Associates, LLC works to:

The success of SC Associates, LLC is in our ability to think ‘outside the box’ in accomplishing creative alternatives to marketing and communication goals. Since we work on marketing and communication projects day in and day out, it is second nature to us. The value you gain is in time and money. We have a proven track record in our ability to deliver on time and in budget.

Some of the companies that have worked with SC Associates, LLC are: HUB Insurance, CNA Insurance, University of Chicago Hospitals, Abbott International, Allstate Insurance Company, Arthur Andersen, Price Waterhouse Coopers, The National Restaurant Association, Northern Trust Bank and Harris Bank. 

Susan Caplan
Susan Caplan is an acknowledged writer and skilled business communication and marketing strategist with excellent verbal, written, presentation and interpersonal skills.

Prior to creating SC Associates, LLC, Susan Caplan exhibited a proven track record as a skilled business communication/marketing specialist at Allstate Insurance Company and Beatrice Foods.

Susan has given presentations at numerous venues including: Kellogg Graduate School of Management, Northwestern University, DePaul University Graduate Program, Loyola University, Illinois Institute of Technology (IIT), the American Marketing Association (AMA), Women in Technology Institute (WITI), Public Relations Society of America (PRSA) and the Midwest Springboard Women Venture Capital Forum.

Susan is an Adjunct Professor at Northwestern University. She recently published Marketing Yourself to the Real World: 10 SIMPLE STEPS to gain a competitive edge in the job market. This book provides guidelines to help individuals new to the job market.   

Susan is active in many business associations and serves as a Director on various non-profit boards.